Worldwide
Sold in over 20 countries
Polar Krush – Get kool with the Krush
The Polar Krush Group is one of the fastest growing Frozen Drinks companies in helping drive innovation and creativity into the market. With a variety of unique and delicious flavours, Polar Krush is a much-loved brand providing frozen drinks to consumers across Europe.
Operating in Northumberland since its inception in 1994, Polar Krush Group has headquarters located on Wansbeck Business Park. Their site in Ashington provides office, manufacturing and distribution facilities and provides the perfect base for products to be distributed across the UK and Europe due to its highly connected location. Large investment in the site in 2018 saw the development of a fully automated packing and filling line to help improve capacity and efficiencies.
Michael Reid, Chief Growth Officer: “Northumberland offers a great location for Polar Krush, proving an ideal setting for the manufacturing of our concentrates. Our headquarters in Ashington provides quick and easy access to logistics routes so that we can not only source our ingredients but distribute our products. Northumberland offers Polar Krush access to a highly experienced and knowledgeable workforce as well as fantastic support from Advance Northumberland, the local authority and the community.”
Polar Krush has been at the forefront of the frozen drinks market for over 25 years and was started when its owner at the time saw a clear gap in an up-and-coming drinks market. After discussing and understanding the requirements with local prospects and seeing the opportunity and need for competition within the sector, Polar Krush began developing a range of iced drinks and specialist dispensing machines, to service leisure and retail markets.
Through popularity, dedication and expansion within the frozen drinks market, Polar Krush is now a widely recognised brand, with beloved mascot, Hudson the Polar Bear heading up the company’s ‘ice cool’ image.